Sony Bravia Adverts

My chosen advert is the Sony Bravia advert from 2007 which took place in Manhattan, New York City. It was made with stop frame animation and foam latex rabbits to advertise the colour quality in Sony televisions.

It took 3 weeks to create the adveted the rabbit’s animation in London and the rehearsal was in Brooklyn, New York. The giant rabbit at the end was made of fort with 40 animators and 2.5tons of plasticine. They tesam and wood covered with paint.

This is my favourite advert because you can clearly see they put a lot of effort and time into it and also because it looks interesting. The advert is really creative and fun.

I really like this shot because it starts off with one rabbit that soon develops into a lot more rabbits. I like the fact that the rabbit is first in an isolated place and then moves to the city which is a busy place with a lot more movement.

I also really like this shot because it shows how the rabbits have multiplied and continue to multiply throughout the video. It also shows the different variety of play-doh rabbits and their different movement positions.

 I like this last shot because it shows all the little rabbits turned into the big rabbit. I like this because it was interesting to see the development of the little rabbits. Also because the way the rabbit stands out from everything in the city making it the main attraction there.